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KYB Brand
KYB Corporate Symbol
Logo Meaning:
The letters of the logo are slanted to represent comfortable beams of sunlight, ascending lines showing growth, and a flexibility to change with the times. They also represent a sense of speed, progress, and innovation. In addition, the design of the B represents hydraulic fluids.
Corporate Color Meaning:
Red is the color of passion, intensity, and enthusiasm. It expresses the warmth of the sun, which has the power to make living things grow. Red is also a positive color, and represents manufacturing that goes the extra mile.
Corporate Statement
“Precision” = [n] correctness, appropriateness, accuracy, fine, minute
“Advantage” = [n] superiority, strength, benefit, effect [vt] brings benefit, promote
KYB provides exacting quality and reliable technology to our end users and clients. We express the unique characteristics of those products in a clear corporate statement.
In moving ahead with our business, KYB will continue to offer reliable quality to our end users and clients. This represents not only an “advantage” to our stakeholders, but also an “advantage” to our employees, who feel the joy of monozukuri in knowing that they are changing the world for the better with the quality they help create. This is the meaning of our corporate statement.
Platform
VISION
What the KYB brand offers the world
Monozukuri (manufacturing skill) that brings happiness
KYB’s aim is to support the development of society through the joy of monozukuri, and make people happier as a result.
MISSION
The mission of KYB brand
Monozukuri that goes the extra mile
KYB will remain an enterprise that delivers value to clients and markets by making use of the reliable technical expertise we have built up over the years.
Through our efforts, we provide monozukuri that goes the extra mile to offer our clients new values and greater satisfaction than they have ever known.
VALUE
Value the KYB brand creates
Technology for comfortable living
Value we can feel: Comfortable living, the joy of monozukuri
Value we can use: Reliable quality
The value KYB promises to its end users: A higher level of comfortable living through our creative technology and dedication to product development.
The value KYB promises to its clients: Reliable quality that comes from thinking of end users as our clients.
The value KYB promises to its employees: “The joy of monozukuri” that comes from knowing they are changing the world.